Who you got winning? Go bump both playlists on Spotify right now.Ī post shared by RapCaviar on at 12:11pm PDTĪ study by LOOP in the US found that playlists account for 31% of listening time across all demographics, compared to albums which account for 22%. Hot Girls ? Coach Tony Montana made a playlist for the boys and coach Tina Montana made one for the girls. The major streaming platforms have done a great job of giving their users the music they want in the form of personalised, curated and branded playlists. This, combined with the platforms’ optimizing and prioritizing UX, we’ve entered the new world of music discovery. One thing these platforms all have in common is their algorithmic foundations, using machine learning to work out the music preferences and listening habits of their users. extensive catalogue, independent artist discovery, passive listening or better audio quality. Platforms like YouTube Music, Soundcloud, Pandora and Tidal are also heavily used and you could argue that streaming platforms have become so ubiquitous they can now be broken down by use-case – e.g. Spotify, Apple Music and their rapid growth indicate a shift in consumer expectation for music whenever and wherever. Apple Music has a similar story, launching in 2015 and now boasting 60 million paid users globally Take Spotify for example, in 2016 its number of paid subscribers globally was 30 million but by 2019 it had more than tripled that figure to 100 million. This paradigm shift hasn’t happened overnight but has certainly accelerated in the last few years. Physical media sales have decreased rapidly – there were 132 million CDs sold in the UK in 2008, by 2018 this figure had fallen to 32 million.

Where once (in the early noughties) there was peer-to-peer sharing of music files from sites like LimeWire and high demand for MP3 players, we now have paid subscriptions to online streaming platforms on our mobile devices giving us millions of songs at our fingertips. The way in which we consume music has completely shifted.

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